Marshall Moya Design partnered with Gensler Architects to revitalize Howard University’s campus and reaffirm its commitment to community. The proposed design for the mixed-use component of the campus mediates between the existing 19th and 20th century architecture of the campus and its future development.
MMD's vision for the project allowed for a continuation of retail stores and shops on Georgia Avenue and along V Street. Apartments located above the retail areas will have balconies overlooking Georgia Avenue and a commons area. A clock tower was designed as part of the building on the corner of Georgia Avenue and W Street. This iconic landmark would mark the entrance to the Town Center Academic commons and give Howard a civic marker or gateway on Georgia Avenue. The grocery store is also located with its entrance on this end of the site, closer to the main quadrangle and heart of the original campus.