REIGN “EMPOWERING YOUNG WOMEN AS LEADERS”

  • Location:  Washington D.C.
  • Year:  2017

On March 27, Mayor Bowser was joined by Deputy Mayor for Education Jennifer Niles, DC Public Schools (DCPS) Chancellor Antwan Wilson, and Kelly Miller Middle School Principal Kortni Stafford to announce Reign: Empowering Young Women as Leaders, a multi-faceted initiative to support young women of color in DC Public Schools. The initiative, which aims to build community, confidence, and leadership skills will give DCPS more resources to address disparities in student satisfaction, graduation rates, and test scores.

The DCPS team was seeking to design a logo to help brand the new initiative, which will be launched with a citywide conference in June and will entail a series of ongoing workshops throughout the coming school year. According to the client, young women of color in DC Public Schools actually helped to create the tenets of the initiative by articulating the type of support they need to thrive. The client was seeking to create an identity that radiated confidence and pride. The selected logo features a bright and vibrant palette, a strong, clean font and powerful symbolism.