The design of the Rockville VOB BMW franchise creates an iconic identity that is visually aligned with the BMW brand’s reputation for performance, quality and style. The vision for the design of this dealership evolved from the desire to unite the presentation of the brand in the media with the actual retail experience. The $9 million project included 48,000 sq. ft. for the building and 64,000 sq. ft. for the parking garage.
The ground floor of the façade is transparent to clearly display the automobiles. The sleek showroom is free of the usual office furniture typically found in automobile dealerships. Marshall Moya Design provided an interior facade following the lines of the stair towers, forming “buttresses” of glass-walled offices for the sales team members. The balcony at the mezzanine level connects to the glass and steel elevator at the apex of the space with a bridge.